Winning in AI search
Half of buyers already research through ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews. If you're not cited in the answer, you're invisible at the moment the decision forms. Generative Engine Optimization (GEO) fixes that.
Generative Engine Optimization (GEO) is the practice of making your brand visible and positively cited in AI-powered search. Where SEO optimizes for ranked links, GEO optimizes to be the source the AI answer is built from — across AI assistants and AI Overviews.
Search is moving into the answer
The decision is increasingly made on the AI platform, before the click ever happens.
of consumers already use AI-powered search
MCKINSEY, 2025of traditional search traffic at risk
MCKINSEY, 2025projected to flow through AI search by 2028
MCKINSEY, 2025your own site's share of the sources AI answers cite
MCKINSEY, 2025AI answers don't mostly cite your website. Your own site is typically just 5–10% of the sources an AI answer pulls from — the rest is publishers, reviews, communities and user-generated content that vary by model, category and query. Traditional brand strength is no guarantee of AI visibility: even category leaders are missing from some AI answers today.
How to win in AI search
Diagnose, broaden, structure, and make it a capability — then act on it as a system, not a one-off.
Diagnose your AI visibility
Measure how often — and how — you're cited across ChatGPT, Perplexity, Gemini, Claude and AI Overviews, and benchmark it against your classic search performance. Just ~16% of brands track this today; most leaders' GEO lags their SEO by 20–50%.
Broaden the sources you influence
Your own site is only 5–10% of what AI answers pull from. The rest is third-party publishers, reviews, communities and user-generated content — which vary by model, category and query. Map the sources shaping your answers and earn presence there.
Structure content to be cited
Strengthen credibility and relevance with unique data and topical depth, and make it machine-legible: clear headings, precise language, structured data, and answer-shaped content on both owned and third-party surfaces.
Make GEO a core capability
Treat AI visibility as a tracked KPI, not a project. A cross-functional motion across marketing, SEO and RevOps — instrumented, reviewed continuously, and wired to act as LLMs (and paid AI formats) evolve.
GEO, wired into your engine
We make GEO a tracked, operating capability — not a slide.
Get your AI-visibility playbook — free
How to measure your citation share across AI engines and the moves to win it, mapped to your category. Straight to your inbox.
FREE · NO SPAM · UNSUBSCRIBE ANYTIME
AI search & GEO, answered
The questions every marketing team is now asking.
What is Generative Engine Optimization (GEO)?
+
GEO is the practice of making your brand visible and positively cited in AI-powered search — ChatGPT, Gemini, Perplexity, Claude and Google AI Overviews. Where SEO optimizes for ranked links, GEO optimizes to be the source the AI answer is actually built from.
What's the difference between SEO, AEO and GEO?
+
SEO earns rankings on classic results pages. AEO (answer engine optimization) makes you the cited source inside an AI answer. GEO is the broader discipline of winning across AI-powered search engines and assistants — it includes AEO plus influencing the wider set of third-party sources those engines pull from.
Why might a strong brand not show up in AI search?
+
Because your own site is typically only 5–10% of the sources AI answers reference; the rest is publishers, reviews, communities and UGC that vary by model and query. Traditional brand strength doesn't guarantee AI visibility — even category leaders are absent from some AI answers.
How do you get cited by AI search engines?
+
Publish credible, structured, unique content with clear headings and precise language; add schema; build topical depth; and earn presence in the third-party sources AI engines cite. Then track your citation share and improve it continuously.
How is AI search changing B2B buying?
+
Buyers increasingly start with an AI agent that compiles shortlists, comparisons and objections in minutes from whatever is publicly citable about you. The AI-built consideration set is forming before the click — so being legible to AI is the new top of funnel.
How fast should we act on GEO?
+
Now. About half of consumers already use AI-powered search and AI Overviews appear on a majority of queries. Traffic erosion is gradual but compounding; early movers who measure and optimize AI visibility build a lead before competitors realize it's a channel.
MARKET FIGURES SOURCED FROM MCKINSEY (2025) · INTERPRETATION AND PLAYBOOK BY AIPORATE