THE OPERATING MANUAL

How we work

Enough evidence to decide before you ever book a call. Here's exactly how we scope, build, measure and de-risk an engagement — and what to realistically expect.

METHODOLOGY · 4 PHASES

Discover → build → measure → optimize

A system installed, not a campaign run. Each phase has a clear output you can hold us to.

01WEEK 0–1

Discover

We audit your stack, ICP, data and goals, and map where pipeline actually leaks. You get a clear picture and a prioritized plan before any build starts.

02WEEK 1–4

Build

We wire identity and intent into one signal layer and ship your first three triggered automations — into the tools you already own, no rip-and-replace.

03ONGOING

Measure

Account-level attribution and shared dashboards go live, so you can see which signals and plays create pipeline — not vanity activity.

04ONGOING

Optimize

We double down on what converts, retire what doesn't, and expand the system play by play. The engine compounds while your team runs it.

We build it

Done-for-you infrastructure, wired into your existing stack.

Your team runs it

Documented, owned by you, no dependency on us to operate.

You own it

The data and automations live in your systems. No lock-in.

PRICING PHILOSOPHY

Scoped to your reality, de-risked up front

No off-the-shelf number, because no two stacks are the same. Here's exactly what shapes an engagement — and how we lower the risk before you commit.

▸ WHAT INFLUENCES COST
  • How many systems you build (one play vs a full RevOps engine)
  • Your stack's complexity and data volume
  • Done-for-you build vs we-build-you-run vs advisory
  • Speed — a focused sprint vs a phased rollout
▸ ALWAYS DE-RISKED

Every engagement starts with a free audit and your first 3 automations — so you see real value before any commitment.

Starter Build

TIER 1

PROVE ONE MOTION

A signal layer + your first 3 triggered automations, wired into your stack.

Growth System

TIER 2

SCALE WHAT WORKS

Multiple systems on one signal layer — outbound, website, nurture — with attribution.

Full RevOps

TIER 3

ORGANIZE A BIG TEAM

End-to-end orchestration, reporting and documentation, run as one operating system.

EXACT SCOPE & PRICE AGREED AFTER THE FREE AUDIT

HOW WE DE-RISK DELIVERY

No black box. No lock-in.

The operating details that make this safe to start.

Onboarding in days

Kickoff and first build start in days, not months. You feel momentum in week one.

🗓

A clear cadence

A weekly working session plus async updates. You always know what's shipping and why.

Shared reporting

Live dashboards you can open any time — progress and pipeline impact, in the open.

🔑

You own it

The infrastructure and data live in your stack. No lock-in, no black box, fully documented.

📄

Documentation & handover

Every automation is documented so your team can run, tweak and extend it without us.

Priorities change? We re-scope

Goals shift. We adjust the roadmap with you instead of holding you to a frozen plan.

FAQ · BY STAKEHOLDER

Answers for everyone in the room

Marketing, RevOps, technical and exec concerns — addressed separately.

FOR MARKETING

Will this replace our tools?

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No. We build into the tools you already own — CRM, email, ads, analytics — and add the signal layer that makes them work together. You keep your workflows.

How fast do we see pipeline?

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Most signal-driven motions reach first pipeline in 2–4 weeks because you start reaching in-market accounts immediately, instead of waiting for content to compound.

FOR REVOPS / OPS

How does data stay clean?

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Identity resolution, dedupe and enrichment run continuously, and everything resolves to one account graph — so reps and dashboards work from the same source of truth.

Who maintains the automations?

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You do, by design — everything is documented and runs in your stack. We can stay on for optimization, but you're never dependent on us to keep the lights on.

FOR TECHNICAL

What does it run on?

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Your existing stack plus connective tooling (e.g. n8n / Make, Supabase, the model APIs). No proprietary black box — you can inspect and extend every workflow.

Is it secure and compliant?

+

Consent, suppression and data-handling are built into the flow, designed around GDPR and similar rules. Your data stays in systems you control.

FOR EXECUTIVES

What's the ROI case?

+

We start with a free audit and three automations so you see value before committing budget. From there, account-level attribution shows exactly what created pipeline.

What if priorities change?

+

We re-scope with you. There's no long lock-in — you own the infrastructure, so the value stays even if the engagement pauses.

▸ WHAT TO REALISTICALLY EXPECT
  • First pipeline in 2–4 weeks for signal-driven motions.
  • A self-sustaining flywheel in 1–2 quarters.
  • Outcomes vary with traffic volume, ICP clarity and deal size.

RANGES, NOT GUARANTEES · WE'D RATHER SET EXPECTATIONS HONESTLY

▸ WHO BUILDS IT

A small, senior team led by Mert — operators who've built GTM systems, not just slides. We specialize in signal infrastructure, identity resolution and triggered automation across the modern stack (HubSpot, Clay, OpenAI, n8n, Supabase and more).

You work directly with the people building your system — no account-manager telephone game.

▸ FREE PLAYBOOK · FOR FOUNDERS & GTM TEAMS

Get a scoped plan for your situation — free

Tell us where you are; we'll send the audit and the first automations we'd build. No pitch, no obligation.

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